Have you tried all the branding strategies for your business, but influencer marketing is still untouched? Well, you might skip reaching out to a vast fraction of your audience if you aren’t getting into it. Thanks to the flabbergasting impact influencers create for helping your brand connect with relevant audiences.
According to Statista.com, the expected global influencer market value will surpass 337 million dollars by 2027. Isn’t it great? But getting fabulous results from influencer marketing strategies isn’t as simple as it looks.
Your brand can stand out from the competition if you follow these trends in 2023. Let’s dive in.
5 Influencer Marketing Trends You Must Check Out In 2023
1- Nano & Micro Influencers Will Become A Talk of The Town
In a parallel world where connecting with the audience is essential, nano and micro influencers have mastered this skill. Although they don’t have ample followers like celeb influencers, their engagement rate is comparatively high.
What more? They relate well with your brand values and can help you enhance your brand’s credibility. So, don't fall for the influencers with followers in millions. Instead, try collaborating with relevant micro and nano influencers in your niche.
2- Instagram Reels Will Continue To Create A Buzz
Instagram reels that kick off a trend or challenge work phenomenally well with the audience. This concept of leveraging reels with influencer marketing for transforming your brand will continue in 2023 too.
Posting IG reels regularly while collaborating with influencers will keep you connected with your current and potential consumers. Thus, be ready with a cornucopia of reel ideas to rock social media next year.
3- Podcasts Will Be The Game Changers
If you think that audio content is an old-school thing, then you’re missing out on an essential influencer marketing trend. Podcasts are going to be the game-changers in 2023. Whether it’s Spotify or Amazon, podcasts are gradually becoming a sensation everywhere.
Potentially, the forecasted number of podcast listeners will exceed 160 million by 2023. Even your audience can also be amongst those listeners. So, don’t forget to add podcasts to your influencer marketing strategy with a touch of personalization.
4-Purpose-driven Campaigns Are Going To Thrive
Even though today’s audience is getting smarter, they have an emotional side too. This makes them connect more closely with the brands and influencers who genuinely support a purpose through their sentimental campaigns.
However, you don’t necessarily have to promote every cause in your purpose-driven campaigns. Put your heart and soul into a cause you genuinely believe in. Consequently, it will make your brand look more authentic.
5-Metaverse And Virtual Reality Will Take Up The Space
With the booming technology, metaverse and virtual reality are going to be the future of influencer marketing. It will let brands leverage VR features by collaborating with a community of influencers to showcase their products or services effectively.
For instance, Sugar Cosmetics is one such brand that gained popularity by adding VR games to its influencer marketing strategy.
In a nutshell,
Influencer marketing is gradually becoming a new normal where brands don’t connect directly with consumers. Instead, it’s consumers who talk to each other about the brands.
You can make it possible by collaborating with nano and micro-influencers who belong to your niche. In return, they will help you win customer loyalty through their podcasts, reels, purpose-driven campaigns, etc.
Did you like the above-discussed influencer marketing trends insightful? Yes? Make sure you aren’t missing any of them in 2023. The best thing you can do is to seek guidance from a professional influencer marketing agency.